Postlaty vs Zoho Social
Cheap scheduling vs a real studio
Zoho Social is a low-cost scheduler inside the Zoho suite, from about $10/month billed annually ($15 monthly) for Standard. Google Business Profile is included. Postlaty starts at $29/month with named AI models, a social inbox, REST/MCP, and 19 networks. Zoho still wins on price and GBP.
Postlaty vs Zoho Social at a glance
| Feature | Postlaty | Zoho Social |
|---|
| Starting paid price | $29/mo | $15/mo |
|---|
| Supported channels | 19 | Brand packs; GBP included |
|---|
| Channels by plan | 10 ($29) / 20 ($39) / 50 ($49) | 6 ($15) / 14 ($40) / 16 ($65) |
|---|
| Inbox | Comments, mentions, DMs | Messages / Inbox on Professional and above |
|---|
| API / MCP | REST + MCP | Zoho APIs; not a creator MCP |
|---|
| Workspaces | Workspaces | Brands |
|---|
| AI models | Best AI models | Caption credits |
|---|
| AI tokens | Buy extra + 10 / 50 / 100 free/mo | A few AI credits |
|---|
| Google Business Profile | Not supported | Included |
|---|
| Free plan | 7-day trial | Forever free (limited) |
|---|
Why people switch to Postlaty
Named models, not a handful of AI credits
Zoho Standard includes a small AI credit pack for captions. Postlaty Starter includes Veo, Kling, Recraft, Grok, templates, and UGC influencers.
Inbox and MCP on the $29 plan
Zoho’s fuller Inbox sits on Professional and above. Postlaty includes comments, mentions, DMs, REST, and MCP at $29.
Networks Zoho does not treat as first-class publish
Whop, Skool, Dev.to, Pixelfed, Discord, Slack. Zoho is stronger on GBP and WhatsApp Business. Different maps.
200+ templates, not a credit pack
Postlaty includes 200+ templates and UGC influencers on Starter. Zoho’s AI is a small caption-credit allowance on a cheap scheduler.
Frequently asked questions
Is Zoho Social cheaper than Postlaty?
Yes at the sticker. Standard is about $10–15/month. Postlaty is $29. Count whether you also pay for an AI video tool. If you only schedule and need GBP, Zoho is cheaper.
Does Zoho Social have an inbox?
Messages and a newer Inbox appear on Professional and higher plans. Postlaty’s comments/mentions/DMs inbox is on every paid plan.
Which supports Google Business Profile?
Zoho Social. Postlaty does not. If GBP is required, keep Zoho or pair tools.