Blotato, Fastlane and Followr all show up when you search for an AI social media tool, and all three start at a price that looks like a rounding error next to an agency. But they are built for three different jobs. Blotato is a posting layer for AI agents. Fastlane is an AI content and ads engine for short video. Followr is an AI writing and scheduling suite for teams and agencies on a budget.
If you pick the one that does not match your job, you pay for credits you never use or miss the one feature you needed. This guide puts the three side by side with the prices on their own pricing pages, checked on 9 November 2026, and shows how to decide in one week.
Blotato vs Fastlane vs Followr: the short answer
Pick by the job you want done, not by the cheapest plan:
Blotato: your agent posts for you
Best when Claude, ChatGPT, n8n or Make already writes your posts and you need one API and MCP server that publishes to 9 networks. Starter is $29 a month for 20 accounts.
Fastlane: AI makes the videos and ads
Best when you want AI UGC clips, slideshows and ad campaigns for TikTok, Reels, Shorts and LinkedIn. There is a free plan, and paid plans start at $29 a month for one social account.
Followr: AI calendar for many brands
Best when you want AI written posts on a calendar for several companies and users at a low yearly price. Pro is $12 a month billed yearly for 2 users and 2 companies.
Pricing side by side in 2026
The entry price is the same $29 for two of them, but what $29 buys is very different:
$29
Blotato Starter: 20 accounts, 1,250 AI credits a month
$29
Fastlane Starter: 1 social account, 500 credits a month
$12
Followr Pro, billed yearly ($144): 2 users, 2 companies
Blotato: Starter $29, Creator $97 (40 accounts, 5,000 AI credits) and Agency $499 (28,000 credits). Every plan has a 7-day free trial, but the trial covers every feature except the API and MCP server, with 60 AI credits.
Fastlane: Free plan, then Starter $29 (500 credits, up to 100 statics or 6 videos), Growth $79 (2,000 credits, 10 social accounts per workspace), Pro $199 and Enterprise $999. A static costs 5 credits and a 5 second video 80. The trial is 7 days with 50 credits.
Followr: Pro $12, Team $25 (10 users, 10 companies), Agency $65 (30) and Enterprise $260 (100), each a monthly rate billed yearly at 35% off the monthly price. API access is listed on Enterprise only, and white labeling is $99 extra below Enterprise.
The real cost is the meter behind the plan. Blotato meters accounts and AI credits, Fastlane meters credits (video eats them fast: 500 credits is about 6 clips), and Followr meters companies and users. Work out which meter your month actually hits before you compare headline prices.
Which networks each one publishes to
Blotato: 9 networks
X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest, through one create post call for your agent.
Fastlane: 4 video networks
TikTok, Instagram Reels, YouTube Shorts and LinkedIn, plus ads it launches in your own Ads Manager. No X, Threads or Bluesky.
Followr: 6 networks
Its FAQ lists Twitter, Instagram, Facebook, LinkedIn, TikTok and Medium, with more promised. No YouTube, Threads or Bluesky listed.
This is often the deciding row. If half your audience is on Threads or Bluesky, Fastlane and Followr are out before price even matters. If you only post short video, Fastlane covers the four places that matter for it.
What each free option lets you test
A trial only helps if it covers the part you are buying. Here is the gap to watch on each one:
Blotato: the 7-day trial leaves out the API and MCP server, which is the main reason to buy it. You test the web app, then pay to test your agent. The details are in the Blotato alternatives guide linked below.
Fastlane: the free plan and the trial give you a taste, but 50 trial credits is less than one 5 second video at 80 credits. Plan to judge statics first, or budget for a paid month to judge video.
Followr: the site offers a trial on every plan but does not state its length on the pricing page, so check the signup screen before you count on a full week.
How to decide in one week
Run the same test on whichever tool you start with, so the result is about your workflow, not the demo:
- 1
Day 1: write down your meter
Count the accounts you post to, the networks they are on, the people who log in, and how many videos you need a month. That list tells you which plan you really need on each tool.
- 2
Day 2: connect the real accounts
Not a test account. Connect the founder profile and the brand accounts, so you see the real channel or account count and the real price.
- 3
Day 3: make one week of content
If you are testing Fastlane or an AI studio, generate the clips. If you are testing Blotato, have your agent write and send them. If you are testing Followr, let its AI draft the captions.
- 4
Days 4 to 6: watch what goes out
Open each network after the scheduled time. Check the caption, the media and the account. A tool that saves an hour but misses posts costs you more than it saves.
- 5
Day 7: decide before the charge
Keep the one whose meter you did not hit and whose posts all went out. Cancel the rest before billing starts.
Where Postlaty fits if none of the three is a clean match
I built Postlaty because I wanted the three jobs in one place: make the content with AI, schedule it to every network I use, and let an agent drive it when I am busy. If you found yourself wanting a bit of each tool above, this is what it looks like:
Channels in any mix
Starter is $29 a month for 10 channels, Pro $39 for 20 and Premium $49 for 50, across 18 networks you can connect today, including X, Threads, Bluesky, YouTube, TikTok and Telegram.
AI images and clips included
Each plan comes with monthly tokens (10, 50 or 100) for the AI tab, so you can make a clip or an image and schedule it from the same calendar.
API and MCP during the trial
Every plan includes a REST API and an MCP server, and both work while you are on the 7-day free trial, so you can test your agent before the first charge.
One inbox
Comments and messages from the networks that allow it land in one Inbox next to your calendar.
7-day free trial
The trial starts at checkout with a card and bills after 7 days unless you cancel. Each account gets one trial.
Built for one founder
Postlaty is priced by channels, not by seats or brands, which suits a founder running a personal account and a few brands.
The full plans are on pricing, the API is documented on the API and MCP page, and the Blotato alternative page compares Postlaty and Blotato feature by feature. If agents are the reason you looked at Blotato, here is how I run my whole marketing team with AI agents for $49 a month.
Limitations to know
Postlaty does not launch paid ad campaigns. If running TikTok and Meta ads from AI creative is the job, Fastlane is built for it.
Blotato gives more accounts on its $29 plan (20 versus 10 channels), and Followr is cheaper for teams that need many users.
Reddit is not connectable in Postlaty yet. It is marked as coming soon.
The bottom line
Blotato vs Fastlane vs Followr is less a contest than a sorting question. Choose Blotato if an agent does your posting and you need 9 networks behind one API. Choose Fastlane if short video and ads are the whole plan. Choose Followr if you want AI captions on a calendar for many companies at a low yearly price. If you want content, scheduling and an agent in one tool, test that with a full week on a trial. For the agent side in depth, read Blotato alternatives when you want to test the API before you pay, and for video, see how to make an AI UGC clip and post it to TikTok, Reels, and Shorts.
FAQ
Frequently Asked Questions
Blotato is an API and MCP server that lets an AI agent publish to 9 networks. Fastlane is an AI engine that makes short videos, statics and ads for TikTok, Reels, Shorts and LinkedIn. Followr is an AI writing and scheduling suite priced by users and companies.
Fastlane has a free plan. Paid plans start at $29 a month for 500 credits and one social account, and the 7-day trial comes with 50 credits. A 5 second video costs 80 credits, so video needs a paid plan.
Its pricing page lists paid plans only, from $12 a month billed yearly ($144 a year) for 2 users and 2 companies, with a trial whose length is not stated on that page.
For accounts alone, Blotato gives 20 accounts for $29 a month. Fastlane gives 1 account at $29 and 10 per workspace at $79. Followr counts companies (social sets) instead, 2 on its $12 yearly plan.
Blotato is built for it, with an MCP server and n8n and Make nodes, but its trial leaves out the API and MCP. Followr lists API access on Enterprise only. Postlaty includes a REST API and MCP server on every plan, usable during its 7-day free trial.
Yes. Postlaty has a 7-day free trial that starts at checkout with a card. Billing starts after 7 days unless you cancel.
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